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Marketing management: knowledge and skills: text, analysis, cases, plans.
Material type:
TextSeries: The Irwin series in marketingPublication details: Richard D.Irwin, Inc. 1995 ChicagoEdition: 4th. edDescription: xiii,864p.,ill.:23cm Includes indexISBN: - 0256137277
- PAU
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| 658.8 OSH Competitive marketing | 658.8 OSH Competitive marketing | 658.8 OSH Competitive marketing | 658.8 PET Marketing management: knowledge and skills: text, analysis, cases, plans. | 658.8 PET Marketing management: knowledge and skills: text, analysis, cases, plans. | 658.8 PR Marketing: concepts and strategies | 658.8 PRI Marketing: concepts and strategies |
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