Marketing management: knowledge and skills: text, analysis, cases, plans. (Record no. 4140)

MARC details
000 -LEADER
fixed length control field 00689nam a2200229Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160927111325.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110706s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256137277
040 ## - CATALOGING SOURCE
Original cataloging agency MUBS
Language of cataloging English
Transcribing agency MUBS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number PAU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Peter, Paul J.
245 ## - TITLE STATEMENT
Title Marketing management: knowledge and skills: text, analysis, cases, plans.
250 ## - EDITION STATEMENT
Edition statement 4th. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Richard D.Irwin, Inc.
Date of publication, distribution, etc 1995
Place of publication, distribution, etc Chicago
300 ## - PHYSICAL DESCRIPTION
Extent xiii,864p.,ill.:23cm
Other physical details Includes index
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Irwin series in marketing
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Marketing - Management
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Marketing - Management - Case studies
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Donnelly, James H (Jr.)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Checked out Date checked out
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    Dewey Decimal Classification       Mubs Main Library Mubs Main Library 21/09/2011   658.8 PET GR003449 21/09/2011 21/09/2011 Books    
    Dewey Decimal Classification     STOCK TAKING 2024 Mubs Main Library Mubs Main Library 21/09/2011   658.8 PET GR003462 21/09/2011 21/09/2011 Books    
    Dewey Decimal Classification       Mubs Main Library Mubs Main Library 21/09/2011   658.8 PET GR003470 21/09/2011 21/09/2011 Books    
    Dewey Decimal Classification     STOCK TAKING 2024 Mubs Main Library Mubs Main Library 27/09/2016   658.8 PET GR003500 27/09/2016 27/09/2016 Books    
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