Contemporary Advertising (Record no. 5703)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00567nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231016b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0 256 03302 1 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUBS |
| Transcribing agency | MUBS |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENGLISH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bovee, Courtland L. |
| 9 (RLIN) | 4039 |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary Advertising |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Irwin, |
| Date of publication, distribution, etc | ©1986 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii,630p. : ill (some col.). ; 28cm. __ |
| Other physical details | Includes References, Glossary & Index |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Irwin Series in Marketing / Editor Gilbert A. Churchill, Jr. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Jinja Library | Jinja Library | 16/10/2023 | 659.1 BOV | MUBS/JIN/000143 | 16/10/2023 | 16/10/2023 | Books | |||||
| Dewey Decimal Classification | Jinja Library | Jinja Library | 16/10/2023 | 659.1 BOV | MUBS/JIN/000151 | 16/10/2023 | 16/10/2023 | Books |
