Contemporary Advertising
Bovee, Courtland L.
Contemporary Advertising - 2nd ed. - Irwin, ©1986 - xxviii,630p. : ill (some col.). ; 28cm. __ Includes References, Glossary & Index - The Irwin Series in Marketing / Editor Gilbert A. Churchill, Jr. .
0 256 03302 1
Contemporary Advertising - 2nd ed. - Irwin, ©1986 - xxviii,630p. : ill (some col.). ; 28cm. __ Includes References, Glossary & Index - The Irwin Series in Marketing / Editor Gilbert A. Churchill, Jr. .
0 256 03302 1
