000 00598nam a2200193Ia 4500
003 OSt
005 20240830020004.0
008 100427s9999 xx 000 0 und d
020 _a0132056763
040 _aMUBS
_bEnglish
_cMUBS
100 _a Lovelock, Christopher
245 _aService Marketing :
_bPeople, Technology, Strategy
250 _a6th ed.
260 _aUSA
_bPearson International edition
_c2007
300 _axx,648p. : ill (some col.). ; 28cm. __
_bIncludes Bibliographic references, Glossary & Index
650 _aService marketing
700 _aWirtz, Jochen
942 _cBK
_2ddc
_01
999 _c65
_d65