000			00567nam a22001817a 4500
008			231016b |||||||| |||| 00| 0 eng d
020			_a0 256 03302 1
040			_aMUBS _cMUBS
041			_aENGLISH
100			_aBovee, Courtland L. _94039
245			_aContemporary Advertising
250			_a2nd ed.
260			_bIrwin, _c©1986
300			_axxviii,630p. : ill (some col.). ; 28cm. __ _bIncludes References, Glossary & Index
440			_aThe Irwin Series in Marketing / Editor Gilbert A. Churchill, Jr.
700			_aArens, William F.
942			_2ddc _cBK
999			_c5703 _d5703