TY  - BOOK
AU  - Kotler, Philip 
AU  - Keller, Kevin Lane 
TI  - Marketing Management : : Analysis, Planning, Implementation & Control
SN  - 9780131357976
PY  - 2009///
CY  - Upper Saddle River, New Jersy
PB  - Pearson Education Inc., 
KW  - Marketing
ER  -