TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo 
AU  - Gremler, Dwayne D. 
TI  - Services Marketing :  : Integrating Customer Focus Across The Firm
SN  - 978 1 260 08352 1
PY  - 2018///
CY  - [new York] : 
PB  - Mc Graw Hill Education, 
ER  -