TY  - BOOK
AU  - Toyne, Brian
AU  - Walters, Peter G. P
TI  - Global marketing management: a strategic perspective
SN  - 0205118291
PY  - 1989///
CY  - Boston
PB  - Allyn and Bacon
KW  - Export marketing - Management
KW  - International business enterprises - Management
ER  -