TY  - BOOK
AU  - O.C. Ferrell 
AU  - Micheal D. Hartline 
TI  - Marketing Management Strategies
SN  - 9780538467445
PY  - 2011///
CY  - USA
PB  - Cengage
KW  - Marketing
KW  - Management
UR  - www.cengage.com/international
ER  -