TY  - BOOK
AU  - Philip Kotler
AU  - John T. Bowen, James C. Makens
TI  - Marketing for hospitality and tourism
SN  - 9780132453134
PY  - 2010///
CY  - New Jersey 
PB  - Pearson education inc.
KW  - Hospitality industry
KW  - Tourism marketing
ER  -