TY  - BOOK
AU  - Baker,Michael John
AU  - Hart,Susan J.
TI  - Product strategy and management 
SN  - 9780273694502
AV  - HF5415.15 .B353 2007
U1  - 658.5/6 22
PY  - 2007///
CY  - Harlow, England, New York
PB  - FT Prentice Hall
KW  - Product management
KW  - New products
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references (p. [504]-526) and index
ER  -