TY  - BOOK
AU  - Cockton  Juanita
AU  - Hatton Angela 
ED  - Chartered Institute of Marketing(CIM)
TI  - Strategic marketing management:analysis and decision: diploma, tutorial text
SN  - 0751748757
PY  - 2002///
CY  - London
PB  - BPP
KW  - Marketing - Management
ER  -