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International Marketing

By:

Philip R. Cateora

Contributor(s):

John L. Graham

Material type: Text

Text

TextPublication details: New York The McGraw-Hill Inc. 2008Edition: 13th ed. International editionDescription: xxxii, 702p.: 27.8cmISBN:

9780071274722

Subject(s):

International Marketing

DDC classification:

13th ed. CAT

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