Marketing William G. Zikmund, Michael d'Amico.

By:

Zikmund, William G

Contributor(s):

D'Amico, Michael

Material type: Text

TextPublication details: Cincinnati, Ohio : South-Western College Pub., c1999.Edition: 6th edDescription: xxix, 701 p. : col. ill. ; 29 cm. + 1 computer laser optical disc (4 3/4 in.)ISBN:

0538882158

Subject(s):

Marketing

DDC classification:

658.8 21

LOC classification:

HF5415 .Z54 1999

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Mbarara Library	2018 S-TAK	658.8 ZIK (Browse shelf(Opens below))	Available	MUBS/MBA/0001295
Books	Mubs Main Library	STOCK TAKING 2024	658.8 ZIK (Browse shelf(Opens below))	Available	MUBS00057960
Books	Mubs Main Library	STOCK TAKING 2024	658.8 ZIK (Browse shelf(Opens below))	Available	MUBS00057961

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Includes bibliographical references (p. 672-683) and indexes.

System requirements for accompanying computer disc: RAM 8MB; Processor 486sx, 33mhz; Hard drive 160 MB; QuickTime 2.0 or better (supplied on CD-ROM; CD-ROM drive double speed or better; Sound card 16-bit digital sound; Video display 640x480 pixels, 256 colors.

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