The fundamentals and practice of marketing

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Material type: Text

TextPublication details: Oxford William Heinemann Ltd. 1984Edition: 2nd. edDescription: vii, 237pg, 23cm Includes indexISBN:

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Previous	658.8 SCH Marketing: concepts and applications	658.8 SCH Marketing: concepts and applications	658.8 VAL Services marketing: integrating customer focus across the firm	658.8 WIL The fundamentals and practice of marketing	658.8 ZEI Services marketing: integrating customer focus across the firm	658.802 FIL Marketing Communications : Engagement, Strategies And Practice	658.802 FIL Marketing Communications : Engagement, Strategies And Practice	Next

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