Basic Marketing A Global Managerial Approach (Record no. 2773)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00489nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20120801001726.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110823t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256139903 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUBS |
| Language of cataloging | ENGLISH |
| Transcribing agency | MUBS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | PER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | William D. Perreault and Jerome Mc Carthy |
| 9 (RLIN) | 1589 |
| 245 ## - TITLE STATEMENT | |
| Title | Basic Marketing A Global Managerial Approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston |
| Name of publisher, distributor, etc | Irwin Mcgraw Hill |
| Date of publication, distribution, etc | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi,833pg |
| Dimensions | 26cm |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | STOCK TAKING 2024 | Mubs Main Library | Mubs Main Library | 23/08/2011 | PER | MUBS00024631 | 23/08/2011 | 23/08/2011 | Books |
