The Fundamentals of Advertising (Record no. 2734)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00432nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20120801001721.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110823t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750602503 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUBS |
| Language of cataloging | English |
| Transcribing agency | MUBS |
| Modifying agency | MUBS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | WIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wilmshurst John |
| 9 (RLIN) | 1538 |
| 245 ## - TITLE STATEMENT | |
| Title | The Fundamentals of Advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Oxford |
| Name of publisher, distributor, etc | Butterworth/Heinemann |
| Date of publication, distribution, etc | 1985 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi,267pg,23cm |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | STOCK TAKING 2024 | Mubs Main Library | Mubs Main Library | 23/08/2011 | 659.1WIL | MUBS00024618 | 23/08/2011 | 23/08/2011 | Books |
