Marketing Management : Analysis, Planning, Implementation & Control

Kotler, Philip

Marketing Management : Analysis, Planning, Implementation & Control - 13th ed. - Upper Saddle River, New Jersy Pearson Education Inc., ©2009 - 816p.:Col.ill. ; 28cm. __ Includes Appendix, References, Glossary & index - Pearson One Series .

9780131357976


Marketing