Normal view MARC view ISBD view

Service Marketing : People, Technology, Strategy

Lovelock, Christopher

Service Marketing : People, Technology, Strategy - 6th ed. - USA Pearson International edition 2007 - xx,648p. : ill (some col.). ; 28cm. __ Includes Bibliographic references, Glossary & Index

ISBN: 0132056763

Subjects--Topical Terms:
Service marketing

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS