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Marketing Communications : Engagement, Strategies And Practice

Fill, Chris

Marketing Communications : Engagement, Strategies And Practice - 4th ed. - England Prentice Hall Financial Times 2006 - xxxviii,911p. : col.ill. ; 26cm. __ Includes Bibliographic references & Index

ISBN: 0273687727

Subjects--Uniform Titles:
Communication in Marketing
Marketing Channels

Subjects--Topical Terms:
Marketing

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