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The effectiveness of sales promotions in creating brand Loyalty: A case of telecommunication firms in Uganda

Lorna, Apeduno Ongejje

The effectiveness of sales promotions in creating brand Loyalty: A case of telecommunication firms in Uganda - MUBS, KAMPALA MUBS 2010 - xi, 63p. ill 30cm

Includes bibliography and appendix

Dewey Class. No.: 658.823APE

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