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The management and marketing of services

Mudie, Peter.

The management and marketing of services - 2nd ed. - Oxford ; Boston : Butterworth Heinemann, 1999. - x, 306 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0750635940

LCCN: 99461880

Subjects--Uniform Titles:
Service industries - Management
Service industries - Marketing
Customer services - Marketing
Customer services - Management

LC Class. No.: HD9980.5 / .M83 1999

Dewey Class. No.: 658

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